In 1992 two companies formed a mutually beneficial partnership that has continued to thrive through bust times as well as boom. Sky TV and the FA Premier League have both grown from fiercely ambitious but largely untested organisations to become world leaders in their respective sectors, in a little under two decades.
Before the two joined forces to present live Premiership football, UK viewers only had access to weekly Football League highlight shows such as Match of the Day. Indeed, the FA Cup Final at Wembley was the only annually televised live game. How times have changed! Now, live Premiership football is shown almost daily throughout the football season as well as live league games and highlights from Italy, Spain and many other countries throughout the world.
The FA Premier League is the richest in the world in terms of generating revenues. The majority of which comes from TV deals. In the domestic TV market alone the amount paid to broadcast live football on Sky TV has risen from £633,000 per game between 1992 and 1997 to a staggering £4.2million for each match during the 2009/10 season. In addition to Sky's UK TV deal a global package to broadcast games to 208 countries has contributed another £625m over the last three years to the collective Premier League income pot, making the league the richest in the world.
Sky currently has more than 9.5 million customers that collectively pay in the region of £2.5billion annually in subscription fees. Of those, more than five million are sports subscribers getting access to many more sports than just the Premier League, such as rugby, golf and Ashes cricket. It is undoubtedly Europe's finest domestic football league that is the flagship vehicle for Sky, and has provided the impetus for its success.
Featuring the world's best paid and most talented players, the Premier League is now in the throes of its 18th successful season following a breakaway from the Football League in 1992, and it is undoubtedly the world leader when it comes to domestic football leagues. It is the synergy created between broadcaster and league that has contributed to their joint success.
Using a football TV presentation format that has since been widely copied, the satellite company was the first in the UK to offer high definition sports viewing. Now the league and Sky are about to commence testing on 3D football viewing, surely the ultimate in sports viewing and yet another innovation that could further strengthen the relationship between league and broadcaster.
by Adam Slingeton
Soccer - Who Wants Next To Be The Millionaire
When you think about Soccer what's the first thing that comes to mind. Your thoughts might conjure up vivid images of Ronaldo scoring a goal or dribbling past a number of players. You might refer to Manchester united or even Barcelona and even remember the days when you graced the green pastures.
The modern game of soccer has changed the way we view the sport as fans. Players these days are worshiped from every corner around the world and some are even more popular than their local governments or rock stars.
The point I'm trying to make is that soccer has become big business for all involved. Player's salaries over the past few years are definitely on the up and it seems the world economy has no effect on their pay packets.
Some might argue that these players like Ronaldo, Kaka and Messi are not worth the six figures they receive each week. Yes you heard correctly, each week. But before we scrutinize their salaries, let's investigate why the clubs are paying this kind of money.
Clubs are prepared to pay this kind of money because their return on their investment allows them to do so. Having a player like Christiano Ronaldo on your payroll ensures you will bank millions of dollars in endorsements and merchandise. Although the club pays a hefty sum for his service, the club reaps the rewards financially and in the Premiership. It's a win-win situation for both parties.
Great soccer players are always scouted to the big clubs because they understand the benefits of winning trophies. With success and trophies come the big sponsorships and the big crowds and international fan bases. This inevitably leads to some clubs grossing billions of dollars per season all on auto-pilot.
With success on the park comes the opportunity to perform on the biggest stage sport has to offer, the Champions League. The Champions League allows the best teams from all over Europe to compete and test their own home grown talents against some of the biggest clubs on this earth. Do you know what the financial gain is for a club that wins this prestigious cup? Look it up but make sure you are sitting down.
See More to who wants Next to be the millionaire, www.theoffside.com
The modern game of soccer has changed the way we view the sport as fans. Players these days are worshiped from every corner around the world and some are even more popular than their local governments or rock stars.
The point I'm trying to make is that soccer has become big business for all involved. Player's salaries over the past few years are definitely on the up and it seems the world economy has no effect on their pay packets.
Some might argue that these players like Ronaldo, Kaka and Messi are not worth the six figures they receive each week. Yes you heard correctly, each week. But before we scrutinize their salaries, let's investigate why the clubs are paying this kind of money.
Clubs are prepared to pay this kind of money because their return on their investment allows them to do so. Having a player like Christiano Ronaldo on your payroll ensures you will bank millions of dollars in endorsements and merchandise. Although the club pays a hefty sum for his service, the club reaps the rewards financially and in the Premiership. It's a win-win situation for both parties.
Great soccer players are always scouted to the big clubs because they understand the benefits of winning trophies. With success and trophies come the big sponsorships and the big crowds and international fan bases. This inevitably leads to some clubs grossing billions of dollars per season all on auto-pilot.
With success on the park comes the opportunity to perform on the biggest stage sport has to offer, the Champions League. The Champions League allows the best teams from all over Europe to compete and test their own home grown talents against some of the biggest clubs on this earth. Do you know what the financial gain is for a club that wins this prestigious cup? Look it up but make sure you are sitting down.
See More to who wants Next to be the millionaire, www.theoffside.com
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